Familiar with the word “Mopar”? This contraction of the words “motor” and “parts” was the name for a line of antifreeze products specially designed for Chrysler vehicles way back in the ’30s. Now the name Mopar stands for any sort of Crysler muscle car and is a brand that offers more than 500,000 automotive products in 150 markets. The brand name turns 80 years old in 2017 and is being honored by the FCA with a launch of limited edition models, anniversary-themed customer service, and a series of special events at this year’s Detroit auto show.
Key Takeaways:
- The Mopar name has become a catchall term to describe any muscle car under the Chrysler Group umbrella
- A contraction of the words motor and parts, Mopar was the name for a line of antifreeze products specially designed for Chrysler vehicles that was introduced in 1937.
- To mark the milestone anniversary, FCA is planning to launch limited-edition models throughout the year, and offer 80th-anniversary-themed service to customers.
“To mark the milestone anniversary, FCA is planning to launch limited-edition models throughout the year, and offer 80th-anniversary-themed service to customers.”
http://www.motortrend.com/news/mopar-brand-turns-80-years-old-will-celebrate-special-models/