In August 2017, a German court ruled in favor of a toy manufacturing company that wanted to use the name “Testarossa” for some of its own products, in spite of the existence of a Ferrari automobile by that name. While Ferrari does still provide support to Testarossa owners, the German Court was more interested in the fact that Ferrari hasn’t manufactured a Testarossa in more than twenty years. Per German law, an unused brand will eventually lose legal protection, and that is what happened to Ferrari.
Key Takeaways:
- In August of 2017, a German court ruled against the Italian car company Ferrari.
- Kurt Hesse brought the lawsuit against Ferrari, to gain the right to use the iconic Testarosa name without paying a license fee.
- A court spokesperson explained that Ferrari’s failure to keep the name in use resulted in the car company using the name rights in Germany and internationally.
“Since the Italian automaker hasn’t used the Testarossa name on a car in more than two decades, the court decided it couldn’t keep others from using it.”
Read more: https://www.motortrend.com/news/ferrari-loses-testarossa-trademark-in-germany/