Apple CEO Divulges Autonomous Car Strategy for First Time

By Team Writer / June 22, 2017

The CEO of Apple has divulged an autonomous car strategy for the very first time. There have been rumors circulating for years that Apple is formulating their own autonomous car under the title Project Titan. Tim Cook, CEO of Apple has recently discussed their strategy regarding this technology. They view it as very important.

Key Takeaways:

  • For years, rumors swirled that Apple was creating its own autonomous car under Project Titan. Those rumors gave way to reports that the company would focus on just the technology inside these vehicles. Finally, Apple CEO Tim Cook is explaining the company’s strategy in this area, though some mysteries still remain.
  • For months, it has been clear Apple is up to something. The tech giant was granted a permit to test autonomous vehicles in California in April. And documents obtained by the media showed the workings of Apple’s autonomous driving system, complete with a steering wheel and pedals.
  • Perhaps Apple will adopt a similar strategy to its rivals and introduce its self-driving technology into existing vehicles. Throughout the industry, automakers, tech companies, and ride-hailing services are partnering to accelerate the deployment of self-driving cars.

“Although it’s definitely working on self-driving tech, Apple hasn’t committed to manufacturing its own autonomous vehicle. “We’ll see where it takes us,” Cook said. “We’re not really saying from a product point of view what we will do.””

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